I had the pleasure of working with Eagle Bay Brewing Co to create a logo and labels for the Hoops Project.

The Hoops Project celebrates wild ferments, barrel-ageing and patience, relying on the ebbs and flows of the ageing process on Belgian-inspired beers.

Inspired by bacteria under a microscope, the artwork flows across each label highlighting the differences between each blend. Funnily enough, this project timed really well after a trip to Perenjori during wildflower season, where I photographed some of the wreath flowers – a similar structure to bacteria under a microscope and turned out to be a satisfying match for the composition and layout of the labels.