Burgess Rawson came along with solid brand guidelines and a set of digital elements they created themselves that included too many variations. These digital elements needed to be simplified and consistent while differentiating their commercial and residential information and properties.

Their light blue-to-white brand gradient is specifically used for their residential collateral as this is only a small part of their business compared to the more significant commercial side of things. The remaining brand colours are used across their commercial collateral and also their generic brand materials.