Campaign design across the 2016 festival.

I joined the PFF team in 2016 as their in-house graphic designer, working closely with the marketing department to create all design assets for the 2016 festival and associated events.

The brief for the 2016 campaign was a look and feel that is light, bright, fresh and uplifting to represent WA as an inspiring and beautiful destination.

Using supplied imagery, there was a challenge for legible copy amongst the busy backgrounds, which is where dissected TPFF logo elements came into play as a solution and also to produce an overall strong campaign.

Collateral included designing the official program, nightly programs, digital invitations, digital ads and Ticketmaster takeover, corporate brochures, outdoor advertising, press ads and venue signage.